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The One About Our Name

By |June 27th, 2014|

One of our clients recently asked a question that I don't think I've ever been asked before. He asked, "So why is your company called StrategyOnline?". After formulating a response, I thought it was about time I shared the story. ...

The One About Trains

By |April 9th, 2014|

There are many ways to define a company's purpose - usually this involves writing a mission or vision statement. But what if we simply ask our customers how they see us? Surely their opinion determines something more important - relevance. ...